By Tom Shakely

I wrote earlier this year soliciting audio, memories, items, etc. from Penn State’s student broadcasting alumni for a growing permanent archive, and more recently on the news of Penn State’s “Student Broadcasting” historical marker placed in from of Pattee/Paterno Library just before the start of the fall semester. I also visited the old WDFM headquarters in Sparks Building and made a short video of the Student Broadcasting marker for those who can’t visit it in person.

Why do I think Penn State student broadcasting still matters in a world where content can be created and consumed instantaneously? Why does The LION 90.7fm—the heir to WPSC, WDFM, and WPSU—still matter for Penn State students?

For the reason I shared with Penn State News earlier this year: “While it’s a fact that student broadcasting has always been made possible by technology, its true power has always been in empowering the human voice.”

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What The LION 90.7fm does, and what its predecessors we honor did in years past, is provide a specific place where young people and community members can come together and truly learn from each other. It provides a place where the human voice can be fine tuned, where a Penn Stater can learn how to speak in a way that’s compelling and to earn the attention of a potentially indifferent audience. It provides an extracurricular sort of classroom for learning about how to be a positive public citizen along with a few dozen other Penn Staters. And it provides a place for students to share great music, the news and life of the community, and the spirit of each class with anyone who might want to hear. It’s a place that reminds us that what we say, and the things we create, matter to a whole community and can change lives, careers, and influence others in all sorts of unexpected and unplanned, positive ways.

We’ve wanted to support Penn State student broadcasters for a long time. It always amazed me that, despite a history dating to the Senior Gift of the Class of 1912 that enabled the first student radio experiments, there has never been a formal scholarship to support students involved with student broadcasting.

That changed when Mike Walsh, an alumnus of The LION 90.7fm, came to me not long ago and committed $25,000 toward a necessary $50,000 to create the first permanent annual scholarship for Penn State student broadcasters. Thanks to Mike’s gift, I signed the paperwork committing the Penn State Media Alumni Interest Group to raise that remaining $25,000 no later than June 30, 2019. I’ve been confident that alumni will step up with contributions of all sizes to help us reach this goal, and I’m writing now to ask if you’ll be one who steps up and makes a gift before the end of this year.

We’ve already raised ~$7,500 of the remaining $25,000, and we’re aiming to raise a final ~$2,000 by December 31st. Next year, we’re aiming to raise ~$8,500. That would leave ~$7,500 to raise in 2019 and ensure we reach our $50,000 goal to make this scholarship permanent.

Even better, Penn State will double match the annual scholarship available to members of The LION 90.7fm, which means that by helping us reach this $50,000 goal, an annual ~$7,200 in scholarship assistance will be available for Penn State student broadcasters going forward, every year.

I only write to appeal for gifts like this once per year, and now is that time for this year. Will you make a gift today (or later this month) to help us raise our remaining $2,000 goal before December 31st?

Make a one time, tax deductible gift here, or consider signing up as a recurring scholarship donor directly through Penn State.

As alums of WPSC, WDFM, WPSU, WKPS, or any of the old residence hall stations, I think we have some duty to the students of today who’ve followed in our footsteps to make life better for them than it was for us. To make Penn State just a little bit better by building up student broadcasters and making it better than we found it.

That’s ultimately what I’m asking you to consider, if you’re in a position to make a gift.